How to set your LinkedIn job ad campaigns up for success Your job ads won’t have any trouble finding enthusiastic takers then! So how do you set up a successful campaign on LinkedIn? Let’s have a look. They’re essentially already in the mindset you want, looking for opportunities to learn and grow. Moreover, when they’re on the platform, they’ll be focused on personal development, their career, or work matters in general.
Everything on here screams “jobs” and “career development”. The platform is the only place where you’ll find this audience as condensed and easy-to-target. LinkedIn has traditionally had a mostly white-collar audience: think consultants, higher-level employees, and knowledge workers. LinkedIn is, without a doubt the most prolific job-centered social medium. Read on to discover what we found! How to improve your LinkedIn ad performance We’ll zoom in on Linkedin, a channel that should definitely be included in any social media job ad campaign, and show you how you can do better… with or without our help. The solution is equal parts psychology and technology, and will get you the audience you want in no time. Wonderkind has found some incredible new ways to get your job ads in front of the right pair of eyes. And when the usual channels aren’t working as expected anymore, something needs to change. This isn’t just a job advertising problem either, but a broader evolution: people expect more from brands and aren’t clicking just any ad. Right now, RMA’s, job boards, and staffing agencies are facing trouble with their social media ads: they’re getting less clicks and views, and the quality of candidates applying through these ads is decreasing.
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